SAP for CPG in UAE
Accelerate your business with SAP for CPG in UAE
Last year alone, CPG online sales in the U.S. totaled $58.6 billion, which accounts for 11% of total CPG retail sales. And, online sales made up 64% of total 2018 growth.
Not only has the CPG industry shown exceptional growth in the past few years, but the rate of CPG sales growth is expected to continue to increase year over year.
CPG Industry Trends
The CPG industry may appear to be one of the most accessible verticals to understand given their ubiquitous in daily life, yet there is enormous disruption in the space given growing ecommerce opportunities.
Top five strategies one can utilize to help move with the motion of the CPG industry in 2020.
- Omnichannel strategies:
It’s important to present a fully unified experience across every customer touchpoint. A customer spends time with your brand digitally and offline and expects consistency in their experience, no matter where they are.
- Subscription models:
Subscription models enrich and streamline the transaction process for both online retailers and consumers. The increase in consumer demand for CPG product subscriptions can be credited to saving time and money through automation of the purchase process.
Personalization ultimately leverages data to control the conversation and experience of content being delivered to customers throughout their journey, across all digital channels — and even beyond.
Consistent brand identity is critical in communicating your brand to potential and existing online shoppers. A content strategy with engaging creative assets that seamlessly flex across devices and channels is necessary to the success of your business.
Strategies to Initiate CPG Sales Growth Online
Ecommerce opportunities in the CPG industry have ballooned in past years thanks to the rapid growth of retail titans such as Amazon and Walmart. The former’s acquisition of Whole Foods and entry into same-day delivery groceries has become its fastest growing category at a 40%+ clip. With that in mind, here are four notable CPG strategies to help capture in your commerce offering to initiate CPG sales growth online.
- Offer a subscription model to tap into recurring revenue.
- Pick your best brands and double down on content
- Use your mission to your advantage.
- Build a connection with your customers.
Benefits CPG Companies Get from Selling Online
- Lower overhead.
CPG companies making the plunge to an ecommerce offering can enjoy direct control over their distribution and shipping – while building out a viable ecommerce offering may seem daunting, selling D2C removes the middleman and helps lower overhead over the long term.
- Stronger personalization.
Personalization efforts are redoubled as well through the power of an online experience. The amount of data obtained through a middle-man pales in comparison to the power of cookies and browsing history, ensuring you can better tailor your experience to the expectations of your consumer.
- Rapid innovation.
It is easy to run into roadblocks when experimenting with one’s brand or product when only working offline – you have middlemen that are innately risk-averse and are prone to balk at rapid adaptations. Having stronger creative control through your own distribution enables you to circumnavigate through disruptions and stay ahead of trends.
- Robust CX.
Ensuring that your products have their own site and brand to espouse on the internet establishes a more robust CX and omnichannel experience. Your consumers have more touch points to interact with your brand with, and have an online presence devoted solely to their brand, over being surrounded by other competing products in a retailer.
- Buyer and brand loyalty.
Waiting on a retailer’s review and feedback on your product can be time-consuming and ineffectual. Online user reviews have transformed commerce by giving your consumers a voice to both your business and the community at large, enabling you to take feedback and adapt accordingly. Your buyers and brands will strengthen as you establish a direct channel to your consumer.